Where Every Bride Has A Story

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announced eder mirror along the wall: "You are beautiful in Becker." It's all but the magic mirror in the room where it makes sense for us.
In its golden light, every bride is standing on a marble plinth, corset silhouette lifted and caressed by the finest materials and is back on his lighted mirrors. Envelope space all those who live in it with respect, warmth and optimism. So much so that the stories that are outside of this room in Bridal Becker are the subject of a new book: "The rooms were very satisfied" (Gotham, $ 27) from the West Bloomfield-based author, Jeffrey Zaslow.
The bride in the city Fowler Central Michigan flows in 2500 with a target of a kind, off-white, beige, ivory, silver and gold Wedding Emporium.
Last week, 22 years, had Dutch harvest Trisha mother wipes his tears as he saw his eldest daughter at the top of the podium. His father, Harold, harvest, and said he "would not miss for anything in the world," maintains a digital camera, and he seemed surprised by the picture of his daughter.
"Is the room to tell me what to buy?" Trisha asked.
"If you go to hear sometimes," said the owner of the Bridal Becker, Becker Shelley Mueller.
Only six of clothes and one hour after his arrival, the room was a result of magic. Trisha harvest chose the first wedding dresses she tried on - a ribbed silk wonderful golden light - 6 October wedding with Cole Van Buren, whom he met when both students at Ferris State University.
Last year, about 1,650 brides-to-be from all parts of the Midwest found the dress of your dreams in this room. Although it attracts customers as far away as New York and Texas, the place is not so well known to those represented in southern Michigan, less than 20% of its customers.
It can change through the book and media attention now that bride Becker in the fourth and fifth generation family of merchants who run it seems.
Zaslow book tells the personal and business understanding of Becker Mueller, who in the family of her own pieces through a combination of courage and instinct, even if you are currently a life that saw the marriage drinking problem and deal with young people in his now ex-husband.
In the middle row of wedding dresses, Zaslow also the stories woven by eight women, to find the perfect dress in the store, including a friend who did not live to surprise their first kiss until the day of commitment and a widow, joy again place after the death of her husband.
There are two times that many dressed in this shop, as there are people in Fowler. In the week between Christmas and New Year, 107 women managed the business. Saturday can be chaotic, where the staff can be up to to 65 brides and his companions for a quarter of seven, many of them stay there for two or three hours, and take the pin line and grew up in the Hall of Magic.
"I've never seen a time when something, a feeling, not here - if the bride or her parents or crying very happy," Becker said Mueller.
Prices range from a few hundred dollars to almost $ 2,000, with most dresses range from less than $ 1,000. There is a section for destination weddings, with a slight flouncier dressed barefoot in the sand that guy. There is a section of plus-size brides.
Walk in front, two young sisters with Mueller Becker Becker 1100 wedding dresses formal prom dresses 400, 300 mothers of the bride dresses, flower girl dresses and 40th
Becker says Mueller has inherited an eye for style, from his paternal grandmother, Eva Becker, who came to work every day in the family grocery store in a feathered hat and apron. Eva Becker turned into wedding dresses when she bought a wedding dress in Chicago for a bad home waiting around Fowler in 1934. As the news spread, others require Becker to find a dress for her on her travels to the big city. The Beckers finally bought the bank building next door, and in the coming decades, gave way to the general store, a marriage mecca.
Store decor is refined, elegant and stylish, a kind Becker Mueller.
There seems to be informed about the thin model. She is 6 feet tall stiletto in his ubiquitous 3-inch black boots.
Their employees and neighbors at a time, Bill Goldman, said he first saw her, she was cutting grass in heels.
Mueller Becker admits that "I am not my garden with mud, take the heel, I'm not a pair of tennis shoes I am with things the way ....."
She is 46 and - except for a few months he spent working for a surgeon 11 years before she approached her parents take over the family business and renewal - Becker had only friend.
She married a high school sweetheart for 19 years, raised a daughter and two son with him while their parents worked in the bridal shop. In the book, Becker has helped to dissect the marriage Zaslow Mueller failed open, her alcoholism and her own husband when she married Frank assessment as per convention passion. Mueller Becker mother, Sharon Becker, the meter is operating the business on Saturday and that changes in the house. He left the daily management of the company in 2001.
The book deals with the future through the efforts of Alyssa Mueller, 25, the Fashion Management from Central Michigan University, studied in Paris, he studied and worked with a producer in New York City wedding.
"It's like Grandma said Becker miller's daughter, who accompanied him to buy travel." He has a good eye for it. "
The store draws attention to repeat customers clearly.
Cindy Bewersdorff, 57, of Portland, Michigan, visited the store on Tuesday with her 29 year old daughter Anna, who engaged to be married in 2013.
Bewersdorff bought the wedding dress for the first time during his visit to Becker tested 37 years and bought clothes and other jewelry back.
"I remember the feeling that you are not depressed, and it was a family atmosphere," said Bewersdorff.
Mueller Becker said that all dimensions of the parties go to the store, looking for the compelling voice of the group. It is often the mother. Sometimes it is a sister. But they and their attention on juggling vendors tender mother-daughter dynamics. It was affected by the daughters of one mother's negative view of the dress, which she loves.
"I swear that this work is much more than a psychologist who will be committed in the side," Becker said Mueller.
No pressure sales, he says, because if you buy a dress, no change, refund or credit. And if a woman goes with a dress that's not their decision: "That's all I think when they leave here - it did not get what he wanted."
This thought weighed on a bride and a few years ago. He walked into the store to pick up her cheap wedding dresses the day before the wedding - that her mother loved her and paid for.
"I do not like it," Becker said Mueller, faced with the question whether he could prove that they really believed. He left to pay for it with an angry and tell your mother on the phone: "I'll just do what I want, and you will be surprised."